THE PROMOTION versus productivity debate is alive and festering in Australia’s wool industry, and was highlighted at recent industry group consultation meetings with the grower levy and taxpayer-funded Australian Wool Innovation…Read More
AUSTRALIAN Wool Innovation and supporters have stood firmly behind the levy-funded company’s marketing and promotion activities in two meetings with industry group representatives last week…Read More
Terry Sim, February 17, 2025
NUFFIELD Australia has today opened applications for its 2026 scholarships, calling on the next crop of Australian agriculturalists to be curious, drive change and help their industry thrive. Farmers and..Read More
Sheep Central, February 17, 2025
AUSTRALIAN Wool Innovation has defended its multi-million marketing budget — widely criticised as having little or no impact on growers’ wool prices — as formal consultation on strategic planning begins with industry groups this week…Read More
Sheep Central, February 10, 2025
AUSTRALIAN Wool Innovation is under increased pressure to rethink its levy-funded marketing spending after the release of a report that showed it has had no meaningful impact on grower prices…Read More
Terry Sim, January 31, 2025
SOUTHERN Wimmera Merino breeder Warren Russell will maintain a diversified studstock, wool, prime lamb and cropping operation to maintain the flock despite current low wool prices…Read More
Terry Sim, January 29, 2025
AUSTRALIAN Wool Innovation believes there is a strong case to continue marketing campaigns to create demand and defend the fibre despite admitting its latest ‘Wear Wool Not Waste’ campaign might not yet have generated extra sales…Read More
Terry Sim, January 24, 2025
A dramatic drop in Australia’s forecast wool production and shorn sheep numbers next year is expected to put pressure on industry strategy and levy spending plans…Read More
Terry Sim, December 13, 2024
IT’S time for a new strategy on wool levy spending based less around marketing and more on industry reality and research and development that boosts on-farm viability, WoolProducers Australia chief executive officer Jo Hall argues in her latest blog…Read More
WoolProducers Australia CEO Jo Hall, December 3, 2024
PEAK grower body WoolProducers Australia has hit back at what it considers an inference that it expected Australian Wool Innovation to ‘break the law’ regarding a $479,000-plus redundancy payout to former AWI chief executive officer Stuart McCullough…Read More
Sheep Central, November 18, 2024
AUSTRALIAN wool growers have voted to retain the levy they pay for research, development and marketing at 1.5 percent…Read More
Terry Sim, November 15, 2024
AUSTRALIAN Wool Innovation chairman Jock Laurie has suggested changing the company’s marketing versus research and development spending ratio might divide the industry…Read More
Terry Sim, November 15, 2024